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Friday, June 17, 2011

Writing for a Multicultural Audience

By: Elizabeth Borruel

What comes to mind when you hear the word "diversity?"  As defined by the merriman-webster dictionary, the word diversity means "the condition of having or being composed by differing elements".  Taking this definition into consideration, makes it easier to understand what workplace diversity is.  Workplace diversity encompasses much more than just ethnic differences.  It includes age, gender, sexual preference, personality and tenure to mention a few.Having a diverse workforce has many advantages for a company. 

Some of the benefits of having a diverse workforce include getting ideas from different points of view, being able to adapt to changes in the industry, being able to provide services to a broader sector of the population, to mention just a few.  However, it is important to get to know the diversity of such company and embrace it.
Along with the benefits of having a diverse workforce come some challenges.  Perhaps the most common one is to communicate in writing with people from a different culture.  When writing a message for businesspeople from a different culture we must take into consideration the many factors that could affect the way our message may be taken.  John V. Thill and Courtland L. Bovee authors of the textbook “Excellence in Business Communication”, list seven recommendations to write a better message for a multicultural audience:
  • Use simple, clear language:  Consider the different meanings a single word may have.  For example the word right may be taken as a privilege or a correct action.  It’s best to use precise words since many times the message will be translated.

  • Be brief:  Breaking down the information into simple messages and short paragraphs makes it easier for the reader to understand the message.  This approach can be beneficial for any audience.

  • Use transitional elements:  The use of appropriate transitions helps the reader follow your message a much easier task.  Make sure you use them often and appropriately.

  • Address international correspondence properly:  Address elements and salutations vary from country to country.  Make sure you take the time to address your correspondence accordingly.

  • Cite numbers and dates carefully: Especially when it comes to dates and currency we must be aware of our audience.  For instance, in the United States we would use 06-05-11 to write June 05 of 2011.  In some countries like Mexico, for example, the same numbers will read May 6th of 2011.

  • Avoid slang, idiomatic phrases, and business jargon:  The use of idiomatic phrases, business jargon and especially slang when writing for a multicultural audience may be very confusing.  Phrases such as “more bang for your buck” are common in the United States; however, you don’t know what someone in the other side of the world may think of that phrase. 

  • Avoid humor and other references to popular culture: In general, the use of humor should be avoided when writing a business document.

    Following these simple steps will help you get your message across without getting anyone confused or offended.  I hope you find this advice useful.  Have a great day at work and remember B.N.G. Consultants is always here to help.

    Sources:
    Merriman-Webster (online dictionary) http://www.merriam-webster.com/dictionary/diversity

    Excellence in Business Communication (Textbook by John V. Thill and Courtland L. Bovee)

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