Writing Persuasive Messages for Social Media

By: Jorge Luis Gamboa

The introduction of social media into the workplace has greatly changed communication in the workplace. Sites like Twitter and Facebook have permitted companies to reach an unprecedented number of consumers; this was unachievable some years ago. According to Ott, who conducted a study on 1000 business professionals, "more than two-thirds (63.8%) of top management, and almost three-quarters of marketing (73.9%) and sales (74.2%) respondents check LinkedIn regularly, indicating that social media is an increasingly important and regular part of business networking for these groups." Companies, among many other uses, are now using sites like these to persuade consumers into buying their products. Communicating through social media in the workplace can be a very important tool in reaching and persuading your intended audience. However, if one wants to be persuasive, on must be able to know how to communicate messages effectively through social media.

In today’s global social media environment, a business entity cannot rely solely on promotional marketing messages to attract consumers or try to persuade them. These conventional techniques may not be as effective as other methods that can be employed in social media communication. A business must be able to provide potential customers with an environment that facilitates interactive participation with other members of the social media. Thus, professionals must adapt their approach in order to transmit persuasive messages effectively through social media. The following guidelines should be followed in order to write effective persuasive messages for social media.

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• Facilitate community building: Customers, or members of your audience, should be able to interact with each other in the social media; this can include allowing members to comment on posts and send messages to each other. This sense of community building allows for members of the social media to interact with each other and exchange ideas about products, etc.

• ·         Promote conversation within community: Provide information about services or products and allow and facilitate conversation between individuals. Buyers should be able to comment about the quality of services or products; this exchange is beneficial.

• ·         Support your supporters: Identify people that are promoting you or supporting you and encourage them to continue with their support. This is a very good way of spreading your message across because your supporters will tell others about you.

• ·         Speak directly to audience: Although using the news media to communicate your message is always beneficial, you shouldn’t rely solely on this. You should also communicate your messages directly to your audience by using blogs or other social media.

• ·         AIDA model: The AIDA model can be very beneficial in helping you get your message across effectively, particularly in conventional advertising.

In following these guidelines, you will create a social media environment that will enable you to communicate your persuasive messages effectively to your intended audience.

Have a great day at work and remember B.N.G. Consultants is always here to help.

Sources: 

"How Social Media Has Changed the Workplace" By Adrian Ott

http://www.fastcompany.com/1701850/how-social-media-has-changed-the-workplace-study